IMO the only thing that matters is if it pleases you.
You have to look at it and associate with it every day. If that association is positive…..
If you are going fishing for a new name despite the loss of brand- (agree with your take that everyone knows HH)- I’d suggest looking looking at some association/ inspiration for your re-emergence.
If you are only thinking in commercial terms- hard to beat the brand which was built.
You also have the Horsehead Nebula - a beautiful giant molecular cloud in the constellation of Orion, within which stars are formed under unimaginable pressures.
I am a hard no on the “Horsehead” name for your fund. The first image that pop into my head is the dead bloody horsehead left on the guy’s bed in the ‘Godfather’
I don’t speak Greek but the logo (chess knight) made me think of Troy, the horse, etc … so I would suggest Protome … its definition extends to a decapitated animal head, which may work as a side reference to the Godfather too
not keen. related names: would prefer Knightsman; Knightshead; Kinsman; Noble something or other.
silver horse capital
soul horse capital
sun horse capital
wild horse capital
racehorse capital for the 2xxl fund …
IMO the only thing that matters is if it pleases you.
You have to look at it and associate with it every day. If that association is positive…..
If you are going fishing for a new name despite the loss of brand- (agree with your take that everyone knows HH)- I’d suggest looking looking at some association/ inspiration for your re-emergence.
If you are only thinking in commercial terms- hard to beat the brand which was built.
4ME (you say it a lot) Capital Management
UWOTM8 Investment Advisors
EatCake Strategic Wealth Allocators
Last Train Capital…ode to the Monkees or. Rebound Capital… basketball + 2nd coming + your initials 🙂
What about Kingdon or Donaldo? Would help with the fundraising in the USA.
not sure of the its long term staying power!
But I bet you had a chuckle 😂
You also have the Horsehead Nebula - a beautiful giant molecular cloud in the constellation of Orion, within which stars are formed under unimaginable pressures.
I am a hard no on the “Horsehead” name for your fund. The first image that pop into my head is the dead bloody horsehead left on the guy’s bed in the ‘Godfather’
Horsehead reminds me of that iconic scene in the Godfather; not a good mental image. I would avoid the name.
https://www.hedgefundnamegenerator.com
WOW
Horsehead sounds like you STOLE it from the Godfather as opposed to just being inspried. Not a good look if you ask me...
Why not something like "Thoroughbred Capital" or "Thoroughbred Asset Mgmt" which has some nice connotations of a champion race horse ?
Khartoum Capital
exotic... can you explain the connection?
That's the name of the iconic stallion in The Godfather.
Also rhymes with 'doom' 😀
Strong Sudan vibes though
very strong
Hard to get past those Sudan vibes
Khartoum's Head Capital?
First reaction was The Godfather
Galloping Capital
I don’t speak Greek but the logo (chess knight) made me think of Troy, the horse, etc … so I would suggest Protome … its definition extends to a decapitated animal head, which may work as a side reference to the Godfather too
Knowing your Substack it's easy mate!
It has to be either GATTACA CAPITAL, or SWIMBACK CAPITAL.
Like you said, you live by it.
It is going to be your last fund, you either have enough in the tank for the way back, or your don't.
Good Luck
Not bad options! But I think Brumby Capital has a emotional connection I quite like too.
Thought in this hemisphere few would know what it is, and it's too close to Brummy raising questions - "what did he mean?"
Whereas the others glide past and roll off the tongue.