Naming a fund is a real chore, and I need your help. In my experience, fund management firms have two main different options for fund naming. They can name after themselves, or use some slightly esoteric words that describes their “values”. Examples of the first abound - Soros, Rokos, Balyasny are just a few. Of the second, we have LTCM, Citadel, Two Sigma, Renaissance Technologies, Global Asset Management are also just a few.
When I had been running the Horseman Global fund for a while, it always amused me to find investors thought the Horseman name was based on our “values” - ie the four Horsemen of the apocalypse. Of course, the firm was named after the founder John Horseman, but it still amused me. I suspect we have Zerohedge to thank for the association.
When I purchased the firm I did rename it to Russell Clark Investment Management. I toyed with names like Coast to Coast Asset Management - which reflects my love of basketball (Coast to Coast is getting a defensive rebound, and then taking the ball all the other way for a score - at least that’s what we called in in the 1990s. I liked this because I would often short companies I used to be long) - but all were either already taken, or had some negative connotations.
As I have being setting up a new fund, I have been asked if I really want to use Horsehead Capital as a name. The pros for me, is that when you get a call from Russell Clark of Horsehead Capital, you are going to know who that is. I also have this belief in the investment strategy is the business strategy - that is my investment philosophy “solves” problems for big allocators. In that way, I like to think that “I am making you an offer you can’t refuse”. Of course, some people think linking yourself to a mafia don is an unwise business move - for me, being associated with one of the greatest movies of all time is fine by me.
So dear readers, I am asking for your help. Please feel free to comment on the idea of Horsehead Capital as a name - either for or against, and even suggest alternative names. The best comment gets a free 6 month access to paid posts. Thanks in advance.
Russell
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